The good guys always come from the left, right?

Look, here’s the rub.

I can’t sell. Aaand I’m kinda lazy.

But I can write.

"Why the hell am I here then?"

- You, probably.

Because it’s 2026 and everyone suddenly woke up thinking they're John Hamm. Hell, through the power of social media, even the kids down the street are getting ad revenue.

"What's that have to do With-"

- Shhhhhh we'll get there.

No one is looking for an Ad.

They want a real story with a side of product.

They want a real person with their shitty ‘90s hatchback.

The genuine article that puts their pants on every day and is cringing at gas station prices.

Not a bill board with today's top model, center stage and a perfect smile at the camera.

Perfection isn’t a tangible feeling that people can relate to anymore.

And that F***in' matters man

Reality isn't a picture that can be easily painted, unless you count the finger kind. The struggle HAS to be experienced. They want to know about the blood, sweat and tears behind it all.

Blood

You put in the grind right? Why hide it. Tell Susan that.

Sweat

Susan in this case isn't real, I just wanted to make that clear.

K. Bye.

Tears

Obligatory third box for symmetry purposes.

You need a writer.

Someone who can provide imagery and show the honesty behind that struggle.

Because your perfect customer is a real person expecting honesty from your business - they want to see you put your pants on. Or take them off, I don’t judge.